What’s Yours Is Mine – Copyright in the age of Social Media – Part Two

In part one we looked at the shift to sharing content and the potential challenges that may present to L&D.

Part 2 – Copyright and IP

Let’s just pause for a moment to consider what copyright and intellectual property are, because they’re both terms that are used frequently without being fully understood.

Intellectual property (IP) refers to a number of distinct types of creations of the mind for which a set of exclusive rights are recognised. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyrights, trademarks, patents, industrial design rights and trade secrets in some jurisdictions.
Copyright – a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. It gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other, related rights. It is an intellectual property form (like the patent, the trademark, and the trade secret) applicable to any expressible form of an idea or information that is substantive and discrete.
The contemporary intent of copyright is to promote the creation of new works by giving authors control of and profit from them. Some jurisdictions require works to be registered to establish copyright, but most recognise copyright in any completed work, without formal registration.
Original source: Wikipedia

In short, the creator of a work is usually the copyright holder and in the UK and US a work is the copyright of its creator as soon as it is created, without any requirement to register it or to explicitly claim copyright, such as by adding a copyright symbol. That’s not say that it isn’t good practice to be clear when content is copyrighted and who the copyright holder is. Of course this situation is effected by legal arrangements, so you may want to check any contracts of employment or other agreements to find out whether the IP that you create as part of your work belongs to you or your employer.

Alternative Licensing Models

So if we accept that all of the content we produce is our own IP, and that for most of us in L&D that IP either directly or indirectly provides our income, how should we address the issue of sharing? How do we protect our IP when there’s a universal shift to sharing content.
We could certainly take a stance in which we fully enforce all of the rights granted to us through copyright,
aggressively pursue anyone who breaches them, and limiting the access and use of our content. This is a perfectly legitimate and understandable approach; after all if we’ve worked hard to produce something we should be rewarded for it. Most of us use this approach by default, perhaps because it’s the only one we know.
In some cases this approach may be quite straightforward. If you produce a piece of elearning content and then licence it to be used within a company, the technical constraints around hosting or delivery should make it easy to control. On the other hand, if you run a training course during which you give the attendees handouts, how do you stop them being circulated amongst their colleagues when they return to work?
If your content is online, or in any digital format, potentially it becomes much harder to manage.
One option is to consider an alternative licensing model, in which we retain our IP but at the same time make it possible for people to share it. There are a number of licences that allow us to do this, but probably the best known and most widely used is Creative Commons.
What is Creative Commons?
Creative Commons (CC) provides a set of free licences that offer a more flexible approach to copyright than the usual “all rights reserved” method. Instead they allow you to take a “some rights reserved” approach, meaning you as the creator of the work can decide which rights you will grant to the end user.
There are four key aspects to a CC licence:
Attribution – Every CC licence requires attribution, meaning that when CC licensed content is used the original creator must be acknowledged, in effect saying “I created this, give me credit for the work I did”.
Commercial Use or Not – In allowing other people to reuse your work, you can choose whether it can be used for any purpose or only for non-commercial activities.
Derivative Works – You can also choose whether people are only able to use your work in its original unaltered form, or if they can create derivative works based upon it.
Share Alike – If you do allow people to make something based on your work, you can also choose whether they must offer it on the same terms (i.e. a Creative Commons or compatible licence)?
As well as the many independent content creators using CC licences, there are some big names you will undoubtedly be familiar with, including Wikipedia, the White House and Al Jazeera. CC also provides the legal framework for the Open Educational Resources (OER) initiative under which some educational institutions are making their courseware freely available.

Potential Benefits

We’ve already established that our IP has value to us, so why would we want to give away some of the rights to it? If we are going to give up some rights we needs to offset that against the good it may do us, and beyond simple altruistic reasons, there are quite a few potential benefits.

  • It clarifies the copyright position of the content, offering a clear set of licence terms instead of relying on implied licence terms such as fair use or fair dealing.
  • It encourages and legitimises the sharing of content, without hiding the source. If we think back to our earlier example of workshop handouts, there is a good chance that the delegates will share them anyway. By explicitly granting permission to share them we would remove any motivation to hide their origin, thus allowing our name or brand to be associated with the resources as it spreads through the organisation.
  • Services such as Youtube, Flickr, and Picasa integrate Creative Commons search, as do search engines such as Google and Yahoo. This can be beneficial to anyone creating content where it’s hard to find original resources, such as photos on niche topics that you wouldn’t find in a typical stock image library. It’s beneficial to the creators of that content too, because it helps to ensure attribution.
  • Taking a pragmatic view, it also saves the time, effort and cost of chasing anyone who infringes your copyright. As an individual this would be very difficult to do, and even for organisations it can be a time consuming and costly process with no guarantee of success.

The ease with which such licences allow people to legally share your works is a significant benefit. The trend for sharing and the increase in online content places ever greater importance on our networks, the people in them and the content that flows through them. Anything that ensures we keep the credit for our work as it moves through these networks can only be a benefit.

Conclusion: To share or not?

Thriving in a networked world means using every available tool to spread our content and our reputation. Choosing to licence our work in a way that encourages sharing has the potential to give us visibility far beyond the reach of regular marketing channels. That’s not to say that everything we do needs to be licensed this way, but we should be open to forms of IP protection that are fit for purpose in a network economy.
As an example of the simple practical benefits of CC licensing, in this article I’ve used and remixed content from Wikipedia and the Creative Commons website, safe in the knowledge that I’m within the law.
This article is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License too, so you are free to share and remix it yourself if you wish.
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Note: It probably goes without saying, but this post isn’t legal advice and you shouldn’t make any big decisions about your intellectual property without consulting a suitably qualified professional.

Step 3: Decide what must be tackled formally

The new learning architect
Over the past year we have been publishing extracts from The New Learning Architect. We continue with the fourth part of chapter 11:
You can now start to shape your solution, starting with those needs that are best addressed, at least in part, through formal learning interventions.
A formal solution is likely to be your most appropriate option when:

  • the organisation can only achieve its objectives if the employees in question possess the relevant knowledge and skills;
  • the organisation needs to be able to demonstrate compliance to an external regulator;
  • a high degree of proficiency is absolutely vital to avoid the chance of an expensive error, damage to the organisation’s reputation, or risk to health and safety;
  • the employees in question are complete novices and are likely to depend on a structured approach to their initial training;
  • the attainment of a formal certification or qualification can make a big difference to the career prospects of the employees in question.

Top-down interventions, such as classroom courses, self-study e-learning, outdoor learning, collaborative distance learning, computer games and simulations, and blended learning, are likely to be the preferred choice in most situations. Bottom-up approaches, such as professional and postgraduate qualifications and formal adult education, are more likely to be used for medium-to-long term employee development.
Coming next: Step 4: Decide what can be addressed using non-formal approaches
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Transforming learning and development: the need

Transforming l&d
You and us together
Do any of the following apply to you?

  • Budgets for training are flat or reducing.
  • Managers are finding it harder to release their staff for days at a time to attend training programmes.
  • Travel budgets are under pressure making it harder for participants to travel to central training locations.
  • Learning & development staff are apprehensive about the idea of using new learning technologies.
  • You have had a poor experience in the past of using rather tedious self-study e-learning.
  • You are reluctant to compromise on the quality of the solutions you offer.
  • You know you really do have to make changes but you’re not sure where to start.

If your answer to any of the above is ‘yes’ then it will be small comfort to know that you are not alone. The fact is that changes are necessary and sooner rather than later.
Over the past three years, as we in the learning and development profession have battled with almost unparalleled levels of uncertainty and pressure on resources, my colleagues at Onlignment and I have found ourselves engaged more and more often in discussions with learning providers, both external and in-house, looking to reinvent their offerings for their particular markets.
Of course this is not the first time that learning providers have had to struggle with tight market conditions. But this may well be the first time that customers – internal and external – are beginning to question the basis of the service offering. So what’s changed?
First of all, customers cannot any longer afford for their employees to be off-job for protracted periods. That’s because they don’t have the spare capacity they once had to cover the time lost, and they need all hands on deck. They are also short on budget and, as we all know, training (particularly when external) is one of the easiest expenses to cut. However much we might complain about the importance of learning as an investment in the future, I doubt if any company ever went bust because they delayed formal training when times were tight. We have to accept that fact and realise that learning is typically a medium to long term investment, and some organisations have not been so sure they are going to have a medium to long term.
Customers are also more aware of the environmental impact of excessive employee travel. A good proportion of those cars on the motorway or planes in the air are carrying people to learning events, and not always in situations where face-to-face contact is essential to success. The environment may not be the biggest issue on anyone’s agenda right now, but it will return as economic conditions improve. By then, many organisations will have got used to the idea that many meetings and other events can be handled perfectly adequately using web conferencing.
Finally, there is an increasing awareness that stand-alone classroom interventions have a limited impact on job performance. However enjoyable they may be at the time, and however high the knowledge assessment scores might be at the end, these are no guarantee that what is learned will be retained, applied and then put to good use.
In this series of posts, we’ll start by developing a vision for a transformed learning and development function; one that is aligned, economical, scalable, flexible, engaging and, above all, powerful in terms of the results it achieves. We’ll move on to look at some of the changes that can be made to realise this vision, expressed as six shifts:

  • from generic to tailored solutions
  • from synchronous to asynchronous
  • from compliance to competence
  • from top-down to bottom-up
  • from courses to resources
  • from face-to-face to online

In each case we’ll be making clear that these are shifts along a continuum, not the abandonment of practices that clearly deliver results. We’ll also keep reminding you that every situation is different and that every organisation needs to strike its own balance
Lastly, we’ll spell out a process that will get you started on the journey to transformation, starting with a thorough analysis of your particular requirements, target populations and constraints. We’ll look at the implications these have in terms of your learning architecture and infrastructure, the way you analyse performance needs and design blended solutions, and the skills you’ll need to take advantage of new learning technologies.
Coming next: The vision: 1. Learning and development that is aligned

What’s Yours Is Mine – Copyright in the age of Social Media – Part One

Part 1 – The Shift to Sharing

If there is one concept that sums up the way we use the internet today it, would be “sharing”. We share interesting articles and blog posts that we find. We use services like Foursquare to share our location and activity. We post our presentations on Slideshare, our videos on YouTube, our photos on Flickr. We share reviews on everything from book purchases to holidays. Some of this we do from our desktops, but ever more commonly we’re instantly sharing content from the same mobile device on which it was just created, irrespective of location.
Our online world is expanding at a rate that’s hard to grasp. There was more data transmitted across the internet in 2010 than in all the previous years combined. According to Intel, the number of internet connected devices is expected to grow from an already staggering 4 billion today, to 15 billion in 2015 and 50 billion in 2020.
Nearly everywhere we go on the internet, content publishers are actively encouraging us to spread the word. They add buttons that make it a one click activity for us to share their content with our own social graph; utilising our relationships with other individuals to promote their product.
There is also the human element to consider. I don’t subscribe to ideas that divide the population into digital natives and digital immigrants, but we have to recognise that the people currently reaching adulthood are younger than the web. They don’t remember a time when sharing content was harder than tapping a button.
So we can be pretty sure that the amount of content will grow, and the sharing will continue.

What Does That Mean to L&D?

So what does that mean to those of us in the world of learning, development and training? Potentially, quite a lot. Much of the L&D industry is based on the sale of intellectual property (IP), whether that’s content or advice. No wonder then, that so many people in our industry work so hard to extract as much value as possible by controlling their IP.
Not everybody is effected in the same way, but if you’ve built a business model based on the sale of training materials, this shift to a culture of sharing is a real challenge. Let me give you an example.
I recently spent time with a group of people from some of the biggest software vendors on the planet, and they were responsible for the sale and delivery of training to the users of their products. Anyone that’s worked in a large organisation will be familiar with their model; they supply their software at very low cost, sometimes at no cost at all, and the bulk of their revenue comes from selling a range of related services (which of course includes training).
The trouble is that their clients are creating and sharing their own learning content. They’re not producing courses, they’re mostly creating practical “how to” material in all sorts of formats from short videos, to blog posts to pdf documents, and they’re not just using it internally, it’s being shared on the internet too. You only have to do a quick search on YouTube or any other video hosting site to find examples of this.
You may not be effected to the same extent, but if you’re in the learning or training business, you will have some form of IP that you need to manage; consultants sell their expertise, training providers and elearning vendors sell course content, product vendors sell supporting materials. Even internal L&D departments are likely to produce content in which they own the IP.
In part two we will consider intellectual property, copyright and alternative licensing models.

Step 2: Identify need

The new learning architect
Over the past year we have been publishing extracts from The New Learning Architect. We continue with the third part of chapter 11:
Your next step is to identify the learning and development needs that you wish to address for the population defined in step 1. Ideally these should reflect the established business needs of the organisation and be reflected in clearly-defined statements of competency.
You can be as flexible as you like in defining the scope of your analysis:

  • The totality of all the learning and development needs of the target population.
  • Just those needs associated with a particular upcoming business change or project.
  • Those needs associated with a particular performance problem.
  • The development of the target population to take on further responsibilities in the future.

Ask yourself the following questions about each of the major needs that you are required to address:
How critical is it that the employees concerned have the particular knowledge or skill (regardless of how often they may use it)? Critical skills are those that the organisation absolutely depends upon to meet its objectives and its legal responsibilities. In some cases these skills may be used only rarely, such as in an emergency, but that in no way diminishes their importance. When employees are not recruited with the required skills, the organisation has a responsibility to provide this training, typically using a formal intervention with assessed outcomes.
How frequently will the employees concerned need to use the particular knowledge or skill? The Pareto principle applies as well to skills and knowledge as it does to many other aspects of our lives. It is very likely that 20% of the total knowledge and skills required for a particular job are used to fulfil 80% of tasks. The remaining 80% of skills and knowledge will be used more rarely. The implication here is that the learning and development effort is best applied to the most used 20%, whereas the remaining 80% can be covered more superficially and/or provided on an on-demand basis.
How much fluidity of change is there with respect to the associated tasks and goals? Tasks and goals change much more rapidly in some jobs than they do in others, and this is likely to have an impact on the required knowledge and skills. When there is a high degree of fluidity in tasks and goals, it makes less sense to try and provide training on a formal basis and makes more sense to support performance on an on-demand basis.
To what extent will the employees concerned need practical on-job experience in order to acquire the necessary knowledge and skills? Any work-based skill is likely to benefit from practical on-job experience, but in some cases the importance of this experience, relative to formal off-job training, will be much more significant. This will be particularly true when the circumstances in which the job is carried out are hard to simulate in an off-job environment or where the employee is required to exercise judgement in dealing with a very wide range of possible situations. A good example would be the training required to become a doctor or to learn a trade such as plumber or electrician.
How complex is the skill or knowledge required? When a job requires complex skills or knowledge, which for a less-experienced employee would be hard to recall, then there is an argument for supporting any more formal training with on-going support on an on-demand basis.
Would it damage credibility if the employees concerned were to make use of on-demand performance support to support their learning? There are situations in which an organisation’s credibility would be damaged if their employees had to consult a reference source before responding to a problem. In these cases, there is no alternative but to make sure the required knowledge and skills are in place before the employee takes up their responsibilities.
Is it vital that the employees concerned are able to carry out their responsibilities smoothly and speedily? Similarly, sometimes there is simply no time available for an employee to consult a reference source before responding to a problem. They have to be able to react quickly on the basis of what they already know. Examples include emergency situations, where immediate action is required, or jobs where the employee has to rapidly carry out a series of transactions, such as on a supermarket checkout. The skills and knowledge needed to carry out these tasks must be acquired up-front before starting the job, with minimal performance support.
Do the tasks involve novel and unpredictable situations? Where it is hard to predict the situations that a job holder will encounter, it becomes impractical to provide very specific up-front training or to develop detailed performance support materials. The employee needs to be provided up-front with the core skills needed to deal with the widest possible variety of situations, but also requires the support of recognised experts on an on-demand basis.
Is it essential that the organisation is able to demonstrate compliance to an external regulator? In many cases, an organisation has to demonstrate to an external regulator or an insurance company that employees have been provided with specific knowledge and skills. Classic examples are in financial services and in situations where there are serious health and safety risks. In these cases, it is important that an organisation can demonstrate that each employee has received the required training and, in many cases, acquired the necessary knowledge and skills. As a result, compliance training is much more likely to be addressed using formal methods.
Coming next: Step 3: Decide what must be tackled formally
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Step 1: Define the population

The new learning architect
Over the past year we have been publishing extracts from The New Learning Architect. We continue with the second part of chapter 11:
It’s possible to apply the model very generally across a large population, say an organisation’s entire workforce, and this may help in making very general policy decisions; but the model will be most useful when applied to a relatively heterogeneous group, whether that’s a vertical slice of the organisation (by department, by division, by region) or horizontal (by management level, by level of experience and so on).
You’ll know if you’ve defined the population appropriately if you are then able to make some generalisations about its characteristics. If every characterisation can be summed up as “some are like this, some are like that”, then you will have difficulty in coming up with a coherent architecture and would do better to sub-divide the population further.
The following questions will help you to characterise the population. Hopefully, most or all of these questions will be relevant in your case. However, you may need to extend the list to capture the important subtleties of your particular situation:
How much knowledge do the employees concerned already have about the field in which they operate and their particular job responsibilities? The more knowledge they already have, the easier they will find it to add to or modify this in response to changing circumstances. This is because memories do not exist in isolation; they are formed as connections to existing memories. Those with plenty of experience in a particular occupational area will have a solid base on which to build and are likely to have a good idea of what gaps there are in their knowledge. Conversely, novices in a field will have little prior knowledge on which to build and little idea about what gaps there are in this knowledge. They require, and will be grateful for, more structured approaches to learning.
How widely is expertise distributed among the population? When expertise in a particular domain is concentrated in a relatively small group of people, then you will be constrained in your choice of approaches to learning on the basis of simple capacity. You can’t expect the same few people to be instructors, coaches, reference sources and champions of good practice when you are also relying on them to use their expertise to fulfil their own, critical job responsibilities. In these circumstances you are more likely to try and capture their expertise in some way that allows for more scalable forms of dissemination.
How fast does this population turn over? In some occupations, the employee population turns over very rapidly, making it even more important than usual to minimise the time it takes to bring new entrants to competence. To make this possible, formal training should ideally concentrate on key skills and core knowledge, leaving less essential information to be delivered on-demand. Another implication of high turnover could be that less emphasis is placed on experiential and developmental learning, although it could be argued that this would make employees less inclined to move on.
How independent are the individuals as learners? Those with good metacognitive skills are better equipped to learn independently. They have a good feel for what they already know, what’s missing and how to go about filling the gap. They will benefit from top-down learning but they don’t depend on it. For this reason, where resources are tight, efforts are more sensibly directed at those who most need the assistance, i.e. the dependent learners.
How motivated are the employees concerned to learn and develop? Motivated employees are more likely to undertake independent learning activities and to contribute to the learning of those around them. Conversely, those lacking in motivation, perhaps because of poor management or because the job is, for them, no more than a means to an end, will do the minimum required to fulfil their basic job responsibilities and no more.
How much discretion does this population have over the allocation of their time? There are many jobs in which the employees involved have very little choice over the way in which their time is allocated – they are needed to carry out their tasks at specific times if the organisation is to function successfully. These jobs range from the un-skilled to the highly professional, from assembly line workers to soldiers and airline pilots. When an employee’s time is rostered, it is unrealistic to expect them to make time for less formal learning activities in the same way as, say, an office-based professional who is working to longer-term objectives. This is not to say that those whose time is rostered cannot engage in a wide range of learning activities, just that these will typically need to be formally added to their list of responsibilities and time specifically allocated for them.
What channels of communication are open to this population? Many learning interventions depend on the availability of particular communication channels. Some, such as on-job instruction or classroom training, rely on face-to-face contact. Many others need to be mediated in some way, through the telephone or through devices, such as smart phones, PCs and laptops, which connect to an organisation’s intranet or the internet. Communication channels are an important enabler for learning, so you’ll need to know exactly what channels are available to the population in question and what functionality they are capable of supporting. What devices are provided? What bandwidth can these devices access? What communication tools (web conferencing or social networking for example) are available on the networks in question?
What commonality is there within the population in terms of the tasks performed? It is important to get a feel for the numbers within the population who carry out the same tasks and are therefore likely to share many of the same learning and development needs. It is much easier to justify top-down approaches when the target audience is sizable, particularly when this involves the creation of content.
How important is it to individuals that their learning achievements are formally recognised? In some situations it will be important to employees that their learning be recognised through some formal certification or qualification, particularly when this will have a major influence on their future job prospects either within or beyond the organisation. In these cases, there will undoubtedly be a pressure for more formally-structured interventions.
Coming next: Step 2: Identify needs
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Putting the model to use

The new learning architect
Over the past year we have been publishing extracts from The New Learning Architect. We continue with the first part of chapter 11:
Models are fun. In their attempts to explain the complex cause and effect relationships of life, they encourage us to believe that we can become masters of our own destinies. If we’re discerning, we’ll reflect on the assumptions underlying the model, and test these against our experiences and the experiences of our peers. If the model holds up, it may even provide us with insights, helping to explain why things have happened the way they have in the past, and how they might just turn out in the future, if we were only to make more use of the model as a basis for our decisions.
Having got this far with this book, you may be encouraged by the prospect of becoming a new learning architect yourself (assuming you’re not one already). If so then this chapter is for you. It provides some guidelines for ways in which you can put the model to practice in real situations involving real learners. It will also help you to structure your analysis and your decision making, but having said that, there’s still plenty of work for you to do. After all, every situation really is different and architects are professionals who are used to thinking for themselves.
The process is described below as a series of steps:

  1. Define the population
  2. Identify needs
  3. Decide what must be tackled formally
  4. Decide what can be addressed using non-formal approaches
  5. Decide what can be addressed on an on-demand basis
  6. Decide how best to support experiential learning
  7. Implement and evaluate

Coming next: Step 1: Define the population
Return to Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10
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The experiential learning toolkit

The new learning architect
Over the past year we have been publishing extracts from The New Learning Architect. We continue with the third and last part of chapter 10:

Top-down approaches

There are many ways in which an organisation can encourage experiential learning on a top-down basis::
Benchmarking
Project reviews
Action learning
Job enrichment
Job rotation
Performance appraisals
Continuous improvement
Optimising the working environment

Bottom-up approaches

Employees can also take the initiative themselves when it comes to experiential learning and in many cases this happens quite naturally, as individuals reflect on successes and failures, and talk things over with colleagues, friends and family. The following are additional bottom-up initiatives which can be actively facilitated by employers:
Blogging
Getting a life

Conditions for success

Experiential learning happens whether we plan for it or not, but it will only thrive in a supportive culture. That means:

  • a culture that encourages innovation and accepts that mistakes are an inevitable consequence of this;
  • a culture that does not seek to apply blame or find scapegoats when initiatives fail;
  • a culture in which mistakes from which lessons have been learned are valued as highly as successes;
  • a culture that is always looking to learn lessons from the successes and failures of other, comparable organisations;
  • a culture in which employees are regularly exposed to new and unfamiliar situations, in order that they can develop and grow;
  • a culture in which employees are encouraged to reflect openly on their work experiences;
  • a culture that values the participation of all employees in its quest to change and improve;
  • a culture that appreciates the importance of diverse out-of-work experiences and encourages a healthy work-life balance.

This culture starts from the top.
Coming next: Chapter 11 – Putting the model to use
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The argument for experiential learning

The new learning architect
Over the past year we have been publishing extracts from The New Learning Architect. We continue with the second part of chapter 10:
Experiential learning occurs whether we want it to or not, but there are good reasons why we should be actively supporting and encouraging it:
Because everyday work experience is rich with opportunities for learning: However hard you try to create authentic learning scenarios in the classroom, you will never match the real thing.
Because we don’t always take the best advantage of these opportunities: In the mad rush of everyday life, we don’t always take the time to reflect on what has gone well and what less well. True, if an incident has a major emotional impact on us, we can’t help but reflect on it, so much so that we may find it hard to sleep; but there are many less monumental learning opportunities that end up being wasted.
Because, if something goes well, we want to repeat it: Every effect has a corresponding cause, and when these effects are positive, we would be foolish not to try and pinpoint the causes. Obviously we may just have been the beneficiary of good fortune, but chances are there are some good practice lessons to be learned and ideally shared with our colleagues.
Because, if something goes wrong, we want to avoid it happening again: Children soon learn not to bang their head against the wall, because it hurts. But as adults we aren’t always so keen to learn from our misfortunes; we often just hope things will work out better next time. It may be more painful to reflect on our failings than our successes, but change is often painful, and learning is change.
According to James Zull, “Little true learning takes place from experience alone. There must be a conscious effort to build understanding from the experience, which requires reflection, abstraction and testing the abstractions. Testing our ideas through action is how we find out we are on the right track. The only pathway that seems unproductive for learning is the pathway that excludes testing of ideas.”

References

The art of changing the brain by James E Zull, Stylus, 2002
Coming next: The experiential learning toolkit
Return to Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9
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