Top ten webinar best practices

Osterman Research has recently released the results of their research, sponsored by Citrix Online, into best practices for webinars. They make ten recommendations:

  1. Use guest speakers
  2. Hold rehearsals
  3. Promote well in advance
  4. Find out about your audience and adapt to their needs
  5. Send invitations 1 to 2 weeks in advance
  6. Limit to one hour
  7. Leave time for Q&A
  8. Use polls
  9. Conduct product demonstrations (presumably where relevant)
  10. Conduct post-event surveys

You can download the report from Citrix here.
The report makes some simple but important points and provides useful initial guidance. We’ll be building on these ideas and putting our own unique perpsective forward on the topic over the coming months.